Google likes FAST websites/blogs/e-commerce sites. Why? Well, beyond the obvious reason that no one wants to wait on a slow website to load, the one word answer is: MOBILE. In fact, this year, Google is moving to a mobile-first index. So that means your site has to load quickly on both mobile phones and desktop computers.
That’s why I include making your blog blazing fast as part of the Fast Start Blog package.
Your site speed is just one of many factors affecting your Google ranking, but it’s an important one. (Here’s a recent video on site performance factors by Google.) A fast loading website makes for a good user experience, which can translate into higher conversions for you. Google (and any search engine for that matter) relies on their users finding what they’re searching for and they want their users to have a good experience doing that. So it’s up to us to make sure we have fast-loading, responsive sites that Google likes.
I’m not going into a long, technical explanation of SEO, ranking factors, responsiveness, etc. There are plenty of resources online for all of that. And you can spend hundreds of hours of testing, tweaking, and experimenting on ways to get your site responsive and fast, like Google likes it.
Or, you could just let me do it for you.
That’s what I do as part of your Fast Start Blog package. I don’t just make your site pretty and easy to use. I make it fast too.
And believe me, it involves much more than adding a plugin or two to instantly fix the speed issues. (I wish it were that easy!) There are some very techy things that need to be done on the server, adding code in certain files, optimizing images, as well as adding special tweaks and adjustments to at least four speed-related plugins to get the kind of site loading speed that Google demands.
So without further ado, I’ll let a few graphics show you the difference that my website speed enhancements make for faster loading websites.
In the examples below, I used the same exact site you’re viewing right now for all of the tests, before and after. So first, I show you how the website did before I made the changes and then I show you how those changes affected the pages speed and loading time after I made all of the changes and enhancements.
GTMETRIX BEFORE: (Click on any of the images below for a full-sized version) This before image was taken on 6/11/18 when I first set up this site. Load time is 5.8 seconds, total page size is 1.53 MB and there are 51 server requests. As you can see, GTMetrix gave me a big fat “E” because the site took nearly six seconds to load and it was too big at 1.5 MB.
GTMETRIX AFTER: (This image was updated recently (10/10/18).) Now that’s an awesome score! I got an “A” for the pagespeed score after making all of the changes and enhancements. The load time went from 5.8 seconds to 1.8 seconds. The page size dropped from 1.53 MB to just 494 KB (kilobytes). The server requests dropped from 51 to 35.
PINGDOM BEFORE: This before image was also taken on 6/11/18 when I first set up this site. Pingdom has changed their site layout some since then. Load time is 6.53 seconds, page size is around 1.5 MB and there are 49 server requests.
PINGDOM AFTER: (This after image was updated recently on 10/10/18.) Another great score here. Load time drops from 6.53 seconds to just 2.21 seconds. The page size drops from 1.5 MB to just 482.3 KB. And the server requests drop from 49 to 35.
As you can see, all of the BEFORE tests were very poor. I would likely be losing visitors since they don’t want to wait, even for a few seconds, for the web page to load. It wouldn’t matter how great my content is if they don’t stay around long enough to view it.
The AFTER tests are right where Google wants them. Fast loading pages that make the visitors happy makes Google and other search engines happy.
You could spend hundreds of hours combing through Google and other search engines to learn how to make your blog faster.
I know, because that’s what I did.
I tested dozens and dozens of plugins, I searched for code to add to my WordPress and server files, I tweaked and tweaked till I finally found the right combination of enhancements that resulted in the consistent scores you see above. And I learned that I had to tweak even more if certain other plugins were present in the client’s WordPress install. So it’s more than just knowing what code and plugins to use… you even have to know how to adjust when other custom plugins are present.
Thankfully, you won’t have to waste your valuable time doing what I did to find the speed solutions. That’s included in your Fast Start Blog package. That’s something you would normally have to pay extra for, and that can cost you about $150.
Just another good reason to let me do it all for you. 🙂